Does someone on the team need to write code?

Someone does, at least once. There is a command line tool that a technical marketer can drive, but this is an API rather than an editor. If nobody on the team will touch either, a browser tool will serve you better and we would rather say so here.

How does this fit an existing creative process?

It replaces production, not decisions. You still write the script and still choose what to run. What changes is that turning an approved script into a finished clip stops requiring a shoot or a supplier.

What does a set of variants cost?

30 credits per second of finished video, so five short variants cost the same as one clip of that total length. There is no per-variant surcharge to argue about.

What if a month goes by with no campaign?

It costs nothing. Credits sit in a pack rather than resetting monthly, so an unused month is genuinely unused rather than paid for.

What happens when a render fails?

You are charged only once the vendor has accepted the paid render of your clip. A failure before that point costs nothing, and so does a failure caused on our side, even when we have already paid the vendor.

Who it is for

Clipwright for marketing teams

Render creative variants from the scripts you already write, price them before you commit, and stop paying for months when nothing shipped.

Render one clip Create an account

Testing creative is a volume problem

You do not know which hook works. Nobody does before it runs. The only reliable method is to put several in front of people and read the result, which means the cost of one more variant decides how honest your testing can be.

Rendering here is 30 credits per second of finished video. Five short variants cost what one clip of the same total length costs, so the second and third version of a hook are not a budget conversation.

Where it fits in what you already do

Your team already writes scripts and already decides what is worth testing. Neither of those changes.

What changes is the step between an approved script and a finished file. Instead of booking a shoot or briefing a supplier, you submit the script with a person described in words or supplied as a photo, and a vertical clip comes back at 1080 by 1920.

The quiet months

Campaign work is seasonal. Some months are dense and some months are review cycles where nothing ships.

There is no plan here to carry through the quiet ones. Credits sit in a pack until you render. A month with no campaign costs nothing, which is a different arrangement from a month with an unused allowance.

Knowing the number before the meeting

A quote endpoint returns the cost of a request before you make it, and the run charges the same figure. When someone asks what a set of variants will cost, the answer is a number rather than an estimate with padding.

Billing starts when the vendor accepts the paid render of your clip, and not before. A run that breaks earlier costs nothing, and a run that breaks because of us costs nothing either, even when we have already paid the vendor.

What this is not

It is not a review editor. There is no place here for comments, approvals, or version history, because that lives in whatever your team already uses.

It does not post anything. The file comes back and the rest is yours.

Clips are kept for 30 days and then deleted, so anything worth keeping belongs in your own storage.

Start

The awkward question in the next planning meeting is what a round of variants costs. Render a set from a script you already approved, and bring the actual figure instead of a range.

Checked on 2026-09-15.

Questions

Does someone on the team need to write code?: Someone does, at least once. There is a command line tool that a technical marketer can drive, but this is an API rather than an editor. If nobody on the team will touch either, a browser tool will serve you better and we would rather say so here.
How does this fit an existing creative process?: It replaces production, not decisions. You still write the script and still choose what to run. What changes is that turning an approved script into a finished clip stops requiring a shoot or a supplier.
What does a set of variants cost?: 30 credits per second of finished video, so five short variants cost the same as one clip of that total length. There is no per-variant surcharge to argue about.
What if a month goes by with no campaign?: It costs nothing. Credits sit in a pack rather than resetting monthly, so an unused month is genuinely unused rather than paid for.
What happens when a render fails?: You are charged only once the vendor has accepted the paid render of your clip. A failure before that point costs nothing, and so does a failure caused on our side, even when we have already paid the vendor.

Render a clip and compare the files yourself.