AI Disclosure

What This Page Tells You

Every video Clipwright returns is generated. In a video with a presenter, the presenter is a synthetic actor or an animation of the image you supplied, the voice is not a recording, and the lip movement is computed. A faceless video has no presenter: its voice, its opening clip and its images are generated, apart from any image you supplied for a scene. Nothing we generate is footage of anything that happened.

Two things follow, and they are not the same thing: we mark the file so that a machine can tell, and you may be required to mark the publication so that a viewer can tell. The second obligation is yours, and this page explains why.

What Is Generated and by Whom

• The voice is synthesised from your script by a third-party speech model. It is not a recording of anyone reading it
• The presenter is produced by a third-party avatar-video model — either a synthetic actor or an animation driven by the image you supplied
• The lip sync is computed to match the synthesised audio
• The script is yours. We do not write it, and we do not check it. The one exception is a faceless video made from a brief, described below

A faceless video has no presenter and no lip sync. Its voice is synthesised, and its opening clip and its images are drawn by image and video models from prompts derived from your script or brief. Where you asked for a video from a brief, a language model writes the narration as well. An image you supply for a scene is shown as you supplied it and is not generated. The one exception is an image you place at the opening: it becomes the first frame of the opening clip, and a video model animates it.

The Privacy Policy describes the providers involved and says what reaches each of them.

The presenter can also be an actor you asked us to make. Where you request one, a third-party image model draws a portrait from a description you wrote in words, and that portrait drives the presenter in every video you then make with it. No photograph is involved and no real person is depicted: describing one is prohibited by the Acceptable Use Policy, and we screen the description before anything is drawn.

How We Mark the Output

Every finished video is marked machine-readably as generated. The statement names what is synthetic in that video, so it has three wordings. For a video with a presenter it reads:

This video was generated with AI: the actor, the voice and the lip sync are synthetic.

For a faceless video:

This video was generated with AI: the voice, the opening clip and the images are synthetic.

For a faceless video that uses images you supplied:

This video was generated with AI: the voice and the opening clip are synthetic, and so is every image its author did not supply.

The API returns the statement with every run that returns a video, in ai_disclosure next to ai_generated: true.

The statement is also embedded in the file’s metadata and stored with the file on our side. The embedded mark survives download but can be stripped by re-encoding, and we do not claim either copy is tamper-proof — a mark inside a file is a statement, not a lock.

The embedded mark depends on how the file is laid out, and we say so when it could not be written. Some encodings leave no place for it. The run still succeeds and the video is still returned — with a warning on the run saying the tag was skipped, so you learn it from the API rather than by inspecting the file. The storage metadata and this page are unaffected: the clip is generated either way, and that is what you are required to disclose.

A faceless video made on or before 4 October 2026 may carry less in the file. Until that day the object in our storage was flagged ai_generated: true only, and the statement was neither in the storage metadata nor embedded in the file. For such a video the statement is in the API response, and that is where to copy it from.

Your Obligation When You Publish

Article 50(4) of the EU AI Act addresses the deployer — the person who publishes the content — and not the tool that produced it. If you publish a deep fake, meaning content depicting a person appearing to say or do something, you are required to disclose that it is artificially generated, in a manner that is clear and distinguishable at the moment the content is presented.

A machine-readable mark inside the file does not satisfy that. Viewers do not read file metadata. Platforms differ in what they do with it, and several strip it on upload. What satisfies the obligation is a label the audience can see.

Most platforms now provide their own control for this — a “synthetic media” or “altered content” switch at upload. Using it is usually the simplest route.

We do not put a visible label on the video. The picture you receive carries no caption of ours, so the label on the publication is yours to add.

What We Do Not Claim

• We do not watermark cryptographically. There is no C2PA manifest and no signature you could verify against us. The mark is a declaration, and a determined person can remove it
• We do not detect misuse. We do not review scripts before rendering and do not scan the output. What we prohibit is set out in the Acceptable Use Policy, and it is enforced on report, not by inspection
• We do not track where you publish. We cannot tell whether you labelled the publication, and this page is not a claim that you did

Contact Information

Clipwright is operated by Dimantika sp. z o.o., Gdansk, Poland. Questions about this page, or about a video you believe was published without the disclosure it needed, go to support@dimantika.com.